First Edit

MITR 2 CUT SEQUENCE2 from Katherine Muldowney on Vimeo.

This is our first cut of our MITR Viral ad. At this point, it was just a matter of creating a good pace which matched up with the audio and the visuals. The sound and music is proving to be the most challenging feature, as we are trying to use several different parts of the Sonata, all blended into one another; which is proving rather difficult in order to hide the edits.
As well as this, we are increasingly finding the need for extra footage, as it is starting to become rather repetitive with the visuals we are using. Our plan around this though, is to increase the use of the turning pages, as the main aim of our ad is to emphasise the amount of work and practice that goes into the performance of these pieces.

In terms of the hidden marketing feature, or 'easter egg', we have come up with the idea of incorporating a reference to the MITR house band 'Ensemble 360'. We will attempt to add this as one of the page numbers you see as the pages of the book are being flicked through.