MITR Viral Personal Evaluation

Music in the round Viral ad feedback/
strengths and weaknesses
Pro’s

• Learned a lot more about editing with avid, really benefited from the knowledge of other people in the group
  
• Research survey helped us to identify a clear aim/target audience (maybe?)
  
• Well planned and organised in our planning/shoots/editing
  
• Made really good use of the opportunities given to us e.g. use of the theatre, the piano and the
  music volumes
  
• Worked hard to produce something that matched our clients initial vision and aims
  
• Made me realise the need and importance of being more organised with my files and footage
  
• We all managed to make plenty of time for the project, even with other commitments such as
  work or other projects Con’s
  

• Difficulties planning around the use of the theatre and the small and limited amount of time we were given
  
• Technical difficulties e.g. working from a hard drive provided us with some pretty big problems
  
• Could have provided ourselves with more footage to work with
  
• Lighting issues (beyond our control) when filming in the theatre, resulting in noisy/grainy shots
  
• Audio i.e knowing our limits in regards to copyright, using our own recorded sound, making sure
  it set the pace to our film, cutting it together
  I’m happy with our film overall. I wish I could have had more input, but the matter of the fact was my team members seemed to have a more advanced technical knowledge than me, although this really helped me to expand my own knowledge and to hopefully be able to be more helpful in the next part of the brief.
  I think we overcame the small issues, such as music and audio/difficulties with footage really well. I think the way we handled the soundtrack might be one of the most creative parts of the project, as their are many different sections of Beethoven’s Sonata all incorporated into the one video, and it was able to set the pace well for the visual images. I also think the way we utilised the theatre, the piano, and the music volumes was done really well, especially considering the subject and the situation we had to work with provided us with quite a challenge. I’m pleased that we were provided with a vague image of what Simon wanted, it gave us the ability to collaborate his ideas with our own, in order to produce something that we knew he wanted. This being through the turning of the music volume pages, in order to emphasise the sheer amount of time and effort that is put into a classical music performance. I liked the idea of this first ad to pose a big question “How long does it take them to practice music?” As it has left us with an open-end to work with for the next section of the brief.