Rough Cut- Client Feedback

In this session, we presented our rough-cut of our Viral ad to Simon, in order to gain his personal feedback and advice on which direction to take it in next. Although at this point we only have about a minutes worth of edited footage, we're pretty clear with what our intended message is and how we want to convey this visually. In our initial planning stages, Simon was pretty clear about what he visualised himself, and we were trying to go a long with his ideas as closely as we could because we knew this was his own imagination of the ad. At this stage, our main focus was on the grainy and poor quality footage of certain shots taken from the Crucible theatre stage, however, we were assured by Simon and Chris that this was not as big an issue as we had anticipated. The bigger issues were with the use of music and the pace of the shots. We had previously be very unsure of our limitations in regards to the use of music on our viral, but because it was mainly about the scores of Beethoven music that Tim has learned, we were incredibly set on being able to use this music in our piece. Simon suggested that we have a look at some free archives, in hope of being able to find a royalty-free version of one of Beethoven's sonatas. However, Taz had previously been unable to find a piece that was of good enough quality for use in our piece, this being the reason that we chose to leave it out of the rough cut. Simon also suggested that we could use any music we had recorded at the concert, but again we were very set on including Beethoven's scores as it seemed much more relevant to our piece. 

The amount of shots used was also an issue in the first rough cut, we found a lot of footage captured was actually un-usable (due to the environment we were filming in), therefore there was a lot of repetition of shots. It became necessary to gather additional footage, in order to be able to show more variation of shots. 

Overall I am positive about the direction our piece is going in, however I think the biggest matter of the music is something that might be difficult to resolve.